The Story of Sabai Jai: Crafting Artisan Bags with a Comfortable Heart

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sabai jai main logo hmong spirals


Welcome to Sabai Jai's world, where each bag is a melding of heritage and innovation. Sabai Jai, meaning "Comfortable Heart" in Thai, is more than our name; it's the essence of our brand. Join us as we share our journey, from our early days as design students to becoming a bridge between traditional Thai art and the modern world.

Our Roots: Sabai Jai was established in 2009, originating from the collaborative efforts of a group of design students and family members, including some with Hmong hill tribe ancestry. Nestled in the heart of Northern Thailand, we found inspiration in our surroundings and the rich cultural heritage of our families. It was here that we started to weave the dream of Sabai Jai into reality

sabai jai team meeting holding hands colorful embroidered bag at cafe.

The Inspiration: Our designs are a vibrant testament to Thai culture, blending traditional patterns with a modern twist. We delve into the old world of Thai embroidery, bringing it to life in a form that resonates with today's fashion. Our goal has always been to create something that isn't just a bag but a piece of art that tells a story.

Working with Local Artisans: Collaboration is at the heart of Sabai Jai. We partner with local artisans, many from hill tribes like Hmong, ensuring that every bag is imbued with authenticity and skill. These collaborations are more than business; they're a way to support and empower the artisan community, contributing to the livelihoods of families who are part of our extended Sabai Jai family.

Our Promise: In choosing a Sabai Jai bag, you're not only embracing a unique style but also helping to preserve a legacy. Our commitment extends beyond fashion; it's about keeping a tradition alive, supporting our local communities, and sharing a piece of Thai heritage with the world.

We're grateful for the journey so far and excited about what lies ahead. Stay tuned to our blog for more stories, insights, and style inspirations. Join us in our mission to celebrate and preserve the beauty of Thai craftsmanship.

Thank you for being a part of our story and for choosing to make a difference with every purchase.

May Kittawong & the Sabai Jai Team 💕

sabai jai hmong girl thank you wai


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